Beauty Hair Care Color Treated Hair

This mask is the solution to enhancing the color and revealing the radiance of bleached blonde hair and natural white and grey hair. It is quick and easy to apply and its creamy texture doesn’t stain hands. It combines instant neutralization of unwanted tones...

The Color Perfecting Shampoo with Hibiscus flower extract gently cleanses and cares for colored and highlighted hair. Supports prolonging color intensity from fading after repeated washes. Hair feels light, soft and shiny. Fresh fragrance with an active core of natural origin. Fluid, pearly texture...

The Restructuring Conditioner with Cotton proteins provides an instant conditioning product for the hair. Highly concentrated in key ingredients, its detangling formula smoothes the cuticle and increases shine. Light and creamy texture. The core fragrance contains essential oils that provide both an appealing scent,...

Pre-shampoo deeply nourishing balm for damaged, dry and brittle hair. Enriched with a precious combination of botanical oils, it acts on the hair fiber to intensely nourish, restore and restructure. "Silky balm" texture which instantly transforms into an oil for a sensorial experience. 2020...

We asked you what would make our cult-favorite curling iron even better, then we got to work. Meet T3 SinglePass Curl X 1.5". An extra-long barrel styles wide sections, long hair, or hard-to-reach areas in one quick pass. A ProGlide clip design features a...

We asked you what would make our cult-favorite curling iron even better, then we got to work. Meet T3 SinglePass Curl X 1.25". An extra-long barrel styles wide sections, long hair, or hard-to-reach areas in one quick pass. A ProGlide clip design features a...

Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it. Packed with the highest percentage of our bioidentical protein, Alpha Keratin 60ku®, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength,...

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to...

Repair and rejuvenate dry, damaged strands with the largest size (and highest value!) of our best-selling Recovery Shampoo and Conditioner. Our patented, 100% bio-identical protein, Alpha Keratin 60ku®, rebuilds and strengthens compromised strands by filling in cracks of damage while this rejuvenating formula makes...

Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. Powered by our patented Alpha Keratin 60ku®, this multitasking mist softens, smooths, and reinforces the cuticle-restoring strength and flexibility while protecting...

Delivering instant visible shine and touchable softness, VIRTUE’s Restorative Treatment Mask helps to condition and detangle the lengths for a more manageable result. Infused with the brand’s exclusive complex, Alpha Keratin 60ku®, the leave-in hair mask hydrates dry and fragile fibres, encouraging a stronger-looking...

A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep...

Powered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.   The shampoo features...