Beauty Hair Care

UNITE Hair's 7SECONDS Detangler helps to detangle hair, leaving it easier to manage. Powered by panthenol, this hair detangler boosts moisture and shine, while hydrolyzed rice protein fortifies. A must-have for chemically treated hair, it also seals the hair cuticle and provides heat and...

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting from heat. Powered by the revolutionary Alpha Keratin 60ku® protein, the 6-in-1 Styler is the ultimate...

Say goodbye to dry and fatigued locks with Healing Oil from VIRTUE®. This lightweight, serum-like formula enriches hair with a dose of moisture, health and shine while helping to heal damaged hair. Kalahari melon seed oil and Tahitian gardenia flower extract nourish every strand...

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine,...

The Curl Conditioner from VIRTUE® detangles, de-frizzes, nourishes and hydrates without weighing down curls. Powered by Alpha Keratin 60ku®, specially chosen hydrators and curl-optimizing polymers, this conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and...

Virtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands....

The Curl Shampoo from VIRTUE® is formulated with a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain healthy curls. It also protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Key...

VIRTUE® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily smoothing treatment for hair, re-paves rough...

VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment...

Holi(mane) from AGENT NATEUR is an odorless and nearly tasteless blend abundant in over 30 trace minerals and is formulated with silica, magnesium, calcium and potassium to support optimal hair, skin and nail health. Bioavailable amino acids activate hair, skin and nail cells to...

Long, strong and healthy hair is on everyone’s bucket list but for those whose mane needs a strong helping hand, our high potency, overnight topical strengthening hair serum is the answer. Backed by advanced hair science and clinical studies, four scientifically proven active ingredients,...

Alterna's CAVIAR Anti-Aging® Restructuring Bond Repair Shampoo removes dirt and oil while fortifying your strands for a healthier, more youthful appearance. Real caviar extract and vegetable proteins combine in this creamy formula to restore shine, moisture and elasticity. Key Ingredients: Caviar Extract: one of...

Our best selling fan favorite. This iconic leave-in treatment and styling cream packs 10 benefits in 1 easy step! A true multitasker, it can be used as a primer or finisher or layered with other styling products.

Alterna CAVIAR Anti-Aging® Multiplying Volume Styling Mist targets dryness and prevents free radical damage that comes with time and exposure to the elements. A multitasking treatment, this lightweight mist nourishes while providing a volumizing lift from root to tip. Key Ingredients: Caviar Extract: is...

A reparative shampoo that helps to protect and repair damaged hair, mends split ends, reduces frizz, and makes hair smoother, softer, and shinier. Key Benefits: Color-safe formulas. Reduces breakage by up to 99%*. Repairs damaged hair and helps to mend split ends. Makes hair...

Alterna's CAVIAR Anti-Aging® Multiplying Volume Shampoo removes dirt and oil while restoring a healthy, youthful appearance and texture to your hair. Featuring Alterna's powerful Age Control Complex, this volumizing shampoo helps thicken strands while enhancing volume and protecting color, leaving the hair with a...

Alterna's CAVIAR Anti-Aging Smoothing Anti-Frizz Blowout Butter has been designed to restore softness, smoothness and shine to dull locks by intensely hydrating each strand. Ideal for medium to thick hair types, this creamy formula is enriched with rich oils like camellia, Abyssinian and avocado...

Perfect your hair with Alterna Caviar Smoothing Hydra Gelée, a frizz-fighting formula designed to nourish, smoothen and enhance hair's shine. Delivering weightless hydration, the hair-rescuing solution combines fatty acid-rich Caviar Extract with proprietary Color Hold® technology to promote high shine whilst locking in color...

Alterna's CAVIAR Anti-Aging Smoothing Anti-Frizz Multi-Styling Air Dry Balm is a styling cream that targets frizz while leaving hair more manageable, soft and shiny. Coconut oil and caviar extract nourish and moisturize to revive dull and damaged hair while reducing air-drying time by 25%....

A gentle, daily, volumizing conditioner that boosts hair's fullness and volume while retaining moisture. Key Benefits: Maintains overall smoothness of hair Improves manageability/combing of the hair Provides shine to the hair Provides hydration/moisture to the hair Provides the hair with additional volume (when used...