Beauty Shop By Hair Concern Dry & Damaged Hair

Visibly transforms dry hair in just 5 minutes. Highly concentrated in 5 precious nourishing oils and Kokum butter, this hair care mask exceptionally nourishes by providing lipids that are essential to hair's visible shine, softness and strength. A formula with complementary key ingredients that...

The Color Perfecting Shampoo with Hibiscus flower extract gently cleanses and cares for colored and highlighted hair. Supports prolonging color intensity from fading after repeated washes. Hair feels light, soft and shiny. Fresh fragrance with an active core of natural origin. Fluid, pearly texture...

The Restructuring Conditioner with Cotton proteins provides an instant conditioning product for the hair. Highly concentrated in key ingredients, its detangling formula smoothes the cuticle and increases shine. Light and creamy texture. The core fragrance contains essential oils that provide both an appealing scent,...

We asked you what would make our cult-favorite curling iron even better, then we got to work. Meet T3 SinglePass Curl X 1.5". An extra-long barrel styles wide sections, long hair, or hard-to-reach areas in one quick pass. A ProGlide clip design features a...

We asked you what would make our cult-favorite curling iron even better, then we got to work. Meet T3 SinglePass Curl X 1.25". An extra-long barrel styles wide sections, long hair, or hard-to-reach areas in one quick pass. A ProGlide clip design features a...

Did you know that hair fiber thickness and resilience to breakage can be compromised by several internal and external factors, such as the scalp’s collagen breakdown? That’s why hair fall due to breakage becomes more common over time. Dercos Collagen Peptide 17 Ultra Repairing...

Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it. Packed with the highest percentage of our bioidentical protein, Alpha Keratin 60ku®, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength,...

Like skincare for your hair and scalp, this nightly nutrient-rich leave-in serum rebalances the scalp and repairs damage overnight for strong, healthy and radiant hair, while promoting restful sleep. Powered by Alpha Keratin 60ku®, hydrating Hyaluronic Acid and other potent skincare-derived ingredients, the light-weight,...

Repair and rejuvenate dry, damaged strands with the largest size (and highest value!) of our best-selling Recovery Shampoo and Conditioner. Our patented, 100% bio-identical protein, Alpha Keratin 60ku®, rebuilds and strengthens compromised strands by filling in cracks of damage while this rejuvenating formula makes...

Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. Powered by our patented Alpha Keratin 60ku®, this multitasking mist softens, smooths, and reinforces the cuticle-restoring strength and flexibility while protecting...

Delivering instant visible shine and touchable softness, VIRTUE’s Restorative Treatment Mask helps to condition and detangle the lengths for a more manageable result. Infused with the brand’s exclusive complex, Alpha Keratin 60ku®, the leave-in hair mask hydrates dry and fragile fibres, encouraging a stronger-looking...

A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep...

Hydrating Shampoo and Conditioner deliver optimal hydration to hair with argan oil, vitamin E, and moisturizing red algae. Moroccanoil Treatment Mist instantly absorbs into hair to increase shine and managability, while Hand Cream nourishes hands, cuticles, and nails.