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Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to...

Delivering instant visible shine and touchable softness, VIRTUE’s Restorative Treatment Mask helps to condition and detangle the lengths for a more manageable result. Infused with the brand’s exclusive complex, Alpha Keratin 60ku®, the leave-in hair mask hydrates dry and fragile fibres, encouraging a stronger-looking...

Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Virtue® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity, and locks in...

Virtue® Scalp Remedy Shampoo balances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair. This unique, drug-free formula marries skincare-inspired ingredients with our proprietary Alpha Keratin 60ku Clinical®, a protein 100% bio-identical to the keratin naturally found in your hair...

Flourish® Thickening Styling Treatment is the all-you-need styler for all types of thinning hair. This powdery, soufflé-like cream is packed with densifying ingredients that deliver all-day, long-lasting volume, body, bounce, plus heat protection up to 450°F. Thickening Styling Treatment helps hair stand up to...

Send yourself on a Getaway, anytime, anyplace! Featuring 4 expertly curated shadows, a highlighter, a blush, and a bronzer to take you effortlessly from day to play. The finger-friendly formulas can be worn separately or together, allowing you to create a variety of looks...

Wellbel Women+ is a physician-formulated daily supplement for women 45 and older. Developed with clinically researched ingredients to nourish thinning hair and support healthy hair growth. Our vegan formulation provides age-related support for hormonal changes and increases production of proteins to promote healthy hair,...

Protecting your skin daily from UVA and UVB rays is a fundamental practice for preserving both its health and beauty. Even more so in the city where the adverse effects of rays generated by reflected or artificial light, often amplified by urban pollutants, are...

​A powder highlighter and sheer color fan brush (a new take on our original fan brush, redesigned with luxurious imitation goat hair). What it Does: This sumptuously soft, full fan-shaped brush gives a delicate dusting of luminosity to the face and body. What Makes...

Ultra-rich formula to soothe and calm severely dry skin prone to atopic dermatitis (eczema) and itching. Key Ingredients: Patented I-Modulia® is a powerful complex derived from Avène Thermal Spring Water that calms itching sensations and irritation while helping to support the skin's defense system...

Medium complexion brush with a flat top and short handle designed to evenly apply and blend powders.