Brands A Alterna

A moisturizing, reparative conditioner that protects and repairs damaged hair, mends split ends, reduces frizz and makes hair smooth and soft. Key Benefits: Color-safe formulas. Reduces breakage by up to 99%.* Repairs damaged hair and helps to mend split ends. Makes hair 28% smoother...

A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp moisturized and feeling calm, soothed and less dry. Key Benefits: Clinically tested formula Leaves scalp feeling calm, soothed and less dry Hydrates and moisturizes the scalp to help relieve dryness...

A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

Add softness and shine to your hair with CAVIAR Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum by Alterna. Crafted with caviar extract, this triple-action formula repairs, protects and seals hair strands in one step. Key Ingredients: Caviar Extract: one of nature's richest sources of...

A gentle cleanser and body-buidling conditioner for multiplied volume from root to tip and lighweight moisture. Caviar Extract: One of nature's richest sources of Omega-3 Fatty Acids, Caviar extract is commonly known to restore moisture, elasticity, and shine to hair.

A luxurious cleanser and lipid-rich conditioner bundle that restores, nourishes and hydrates dry hair. Caviar Extract: One of nature's richest sources of Omega-3 Fatty Acids, Caviar extract is commonly known to restore moisture, elasticity, and shine to hair.

A leave in treatment masque that strengthens hair, reduces and prevents breakage, increases and maintains adds smoothness even after repeated washes, and significantly improves shine for hair that looks healthy. Key Ingredients: Age Control Complex: This proprietary blend of Caviar Extract and Antioxidants is...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color-we have always believed these chemicals...

Alterna Caviar Anti-Aging Multiplying Volume Masque provides lightweight plumping for fine hair.

A reparative shampoo and conditioner duo that protects and repairs damaged hair. CAVIAR BOND ENFORCING TECHNOLOGY A proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules fill cracks and fissures in the...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating everyday moments into self-care experiences that transform the hair and delight the senses. Our family of mindfully formulated products are designed to deliver performance without compromise-clean beauty that provides...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color-we have always believed these chemicals...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color-we have always believed these chemicals...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating everyday moments into self-care experiences that transform the hair and delight the senses. Our family of mindfully formulated products are designed to deliver performance without compromise-clean beauty that provides...