Brands A

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color-we have always believed these chemicals...

Alterna Caviar Anti-Aging Multiplying Volume Masque provides lightweight plumping for fine hair.

A reparative shampoo and conditioner duo that protects and repairs damaged hair. CAVIAR BOND ENFORCING TECHNOLOGY A proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules fill cracks and fissures in the...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating everyday moments into self-care experiences that transform the hair and delight the senses. Our family of mindfully formulated products are designed to deliver performance without compromise-clean beauty that provides...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color-we have always believed these chemicals...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color-we have always believed these chemicals...

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating everyday moments into self-care experiences that transform the hair and delight the senses. Our family of mindfully formulated products are designed to deliver performance without compromise-clean beauty that provides...

Buff away dead and dull skin cells with the AMELIORATE Exfoliating Body Mitt. The gentle yet effective mitt glides smoothly across the skin, offering an effective exfoliation, without leaving your base feeling stripped or tight. The innovative exfoliation mitt also works to unblock hair...

Anastasia Beverly Hills Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go. Achieve lifted, laminated-look brows with hair-loving frozen technology.

A lightweight, clear eyebrow gel that sets brow color and holds brow hairs in place for a clean, polished look. Features a universal, colorless formula that delivers flexible, medium hold without a stiff feel. The clear gel dries without leaving residue behind, giving brows...

More than sunscreen. More than primer. Everything your skin needs. Anastasia Beverly Hills Hydra Prime SPF 50 is a multi-tasking daily sunscreen that hydrates, primes, and protects all skin tones. Clinically shown to reduce fine lines, boost moisture by 57%*, and improve texture and...

Introducing, Anastasia Beverly Hills Lash Genius® Serum, an innovative conditioning lash serum that blends 6 rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create fuller and longer-looking lashes that feel smoother, softer and tamer-the lashes you've always wanted. Key Ingredients: A peptide formulated...

Introducing Impeccable Setting Spray: Lock in velvety-matte, smooth makeup for 24 hours and achieve a seamless, natural, shine-free finish all day. This hydrating, blurring formula reduces the appearance of pores, fine lines and wrinkles while keeping makeup in place.

The award-winning ÂN-GLOSS formula, in a sheer baby pink lip tint with a multidimensional sparkle. Powered by CeraBind Technology and infused with five skin-identical ceramides and two plumping peptides, it deeply hydrates and enhances fullness, while Cooling Tip Technology™ soothes on contact. Enjoy a...

Meet Spice Cake: The award-winning ÂN-GLOSS formula, in a sheer, rosy brown lip tint. Powered by CeraBind TechnologyTM and infused with five skin-identical ceramides and two plumping peptides, it deeply hydrates and enhances fullness, while Cooling Tip TechnologyTM soothes on contact. Enjoy a buildable...

The Most Advanced Human Stem Cell-Derived Anti-Aging Formula 28 Days to Your Most Radiant Skin: A first-to-market anti-aging serum that supports visible renewal where signs of aging first appear-on the skin's surface. Inspired by cutting-edge stem cell research and honored by Elle, Essence, The...

Meet ÂN-GLOSS: The award-winning formula, in a universal sheer lip treatment. Powered by CeraBind TechnologyTM and infused with five skin-identical ceramides and two plumping peptides, it deeply hydrates and enhances fullness, while Cooling Tip TechnologyTM soothes on contact. Enjoy a sheer, ultra-glossy, buttery finish-enhancing...

Meet Berry Crumble: The award-winning ÂN-GLOSS formula, in a sheer, dusty rose lip tint. Powered by CeraBind TechnologyTM and infused with five skin-identical ceramides and two plumping peptides, it deeply hydrates and enhances fullness, while Cooling Tip TechnologyTM soothes on contact. Enjoy a buildable...

Redefining what an eye crème can achieve, Cell Forté Eye Crème is pioneering the use of billions of exosomes, growth factors, and bioactive peptides derived from human stem cell technology. This patent-pending formula speaks the same biological language as your skin, helping to reignite...