Brands V VIRTUE

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting from heat. Powered by the revolutionary Alpha Keratin 60ku® protein, the 6-in-1 Styler is the ultimate...

Say goodbye to dry and fatigued locks with Healing Oil from VIRTUE®. This lightweight, serum-like formula enriches hair with a dose of moisture, health and shine while helping to heal damaged hair. Kalahari melon seed oil and Tahitian gardenia flower extract nourish every strand...

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine,...

The Curl Conditioner from VIRTUE® detangles, de-frizzes, nourishes and hydrates without weighing down curls. Powered by Alpha Keratin 60ku®, specially chosen hydrators and curl-optimizing polymers, this conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and...

Virtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands....

The Curl Shampoo from VIRTUE® is formulated with a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain healthy curls. It also protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Key...

VIRTUE® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily smoothing treatment for hair, re-paves rough...

VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment...

The VIRTUE Flourish Density Booster is a botanical-based nutrient infusion for the scalp. Ideal for those with weakened, thinning hair, the treatment is formulated to stimulate fatigued follicles and nourish the scalp. The density booster combines patented alpha and gamma keratins with a Biomimetic...

Ideal for those with thin, fine and fragile hair types, the VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle encourages a fuller, thicker appearance post-wash. Enriched with powerful proteins and high-performance actives, the set promotes touchably soft, silky and stronger-feeling lengths. Set Contents:...

Used by millions, minoxidil is the only single ingredient medically proven to help regrowth hair in women. VIRTUE's Women's 5% Flourish Minoxidil Foam works while you sleep, reactivating the hair follicles and stimulating growth, with visible results in as little as three months. Key...

Revitalize your scalp and gently cleanse your hair with Flourish Shampoo For Thinning Hair from VIRTUE®. This gentle, stimulating shampoo delicately removes scalp buildup, cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Key Ingredient: Alpha Keratin...

Let fragile hair flourish with Flourish Nightly Hair Growth Treatment Hair Kit from VIRTUE®. Made especially for moderate to severe thinning hair, this trio of potent formulas cleanse, purify and enrichen the scalp creating a fertile ground for hair to regrow for a dramatically...

VIRTUE® Restorative Treatment Mask actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Infused with the exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and...

Give thinning hair the boost it needs with Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit from VIRTUE®. This innovative trio is designed to address fatigued follicles and fragile hair to boost a thicker, more voluminous head of hair while encouraging growth. Flourish Nightly...

Designed exclusively for fine, fragile hair, this nourishing and thickening conditioner helps give hair body without weighing it down. Containing VIRTUE's patented Alpha + Gamma Keratins, a highly active blend of green tea and probiotics, this conditioner for thinning hair leaves hair smooth, silky...

Smooth the look of unruly flyaways and stray hairs with the VIRTUE Smooth Discovery Set. The set unites a travel-sized trio of formulas, designed to improve hair’s manageability, visible smoothness and shine. Set Contents: Smooth Shampoo 60ml A luxurious shampoo, designed to support sleek, manageable hair. The nourishing...

Uniquely designed for fragile hair, VIRTUE Flourish Manta Brush bends and molds to the shape of your hand and scalp to create less tension on each hair strand. The flexible bristles gently massage the scalp while gliding through hair for less breakage and improved...

Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. Our proprietary Alpha Keratin 60ku® instantly fills and...

Virtue's Refresh Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use.