Brands V

Restore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine. Set Contents: Healing Oil 50ml A hair oil designed to restore hair’s softness and shine. The intensive...

Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: Smooth Shampoo 240ml A luxurious shampoo, designed to support sleek, manageable hair. The nourishing formula...

Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse.

Strictly anti-heat for your hair type? The VIRTUE Air Dry Essentials Kit is here to help. Three fortifying products feature in this collection to help strengthen, smooth and illuminate your locks. Set Contents: Healing Oil 50ml A reparative hair oil to help create a...

Virtue® Curl Leave-In Butter is a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger,...

Maintain a balanced scalp and conditioned hair with Exfoliating Scalp Treatment by VIRTUE®. This creamy scalp treatment works to slough away buildup and impurities with gentle rice beads, while simultaneously conditioning the hair. Powerful Alpha Keratin 60ku® revitalizes damaged hair and kalahari melon oil...

Virtue® Texturizing Spray is a styling spray designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku® protein helps strands form a flexible...

Nourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageability. Set Contents: VIRTUE Restorative Treatment Mask 150ml This fortifying hair mask is enriched with  Alpha Keratin 60ku® ...

VIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique...

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in...

Harnessing the powers of nature and technology, the Flourish Density Booster from VIRTUE is a drug-free and botanical-based serum for mild to moderate hair thinning. Combining the brand’s patented Alpha and Gamma Keratins, alongside biomimetic signal peptides to nurture new fragile hairs. The complex...

The Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth––all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage. What...

Give thinning hair the boost it needs with Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size from VIRTUE®. This innovative trio is designed to address fatigued follicles and fragile hair to boost a thicker, more voluminous head of hair while encouraging growth....

VIRTUE® Refresh Purifying Leave-in Conditioner is a lightweight mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. It fights humidity to revive curl and reduce frizz and split ends, leaving hair feeling silky soft without any added buildup....

Let fragile hair flourish with Flourish Nightly Hair Growth Treatment - Trial Size from VIRTUE®. Made especially for moderate to severe thinning hair, this trio of potent formulas cleanse, purify and enrichen the scalp creating a fertile ground for hair to regrow for a...

Transform fine, limp-looking hair with the Full Discovery Kit, a trio of award-winning formulas that add lustrous volume to the lengths. Featuring VIRTUE’s signature Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the look of damage for a silky finish....

Powered by first-of-its-kind Alpha Keratin 60ku®, the VIRTUE Recovery Discovery Kit features a trio of high-performance formulas designed to nourish and visibly repair weakened strands. Infused with luxurious notes of creamy coconut and tropical yuzu extracts, the set delivers a rich, warm woody aroma....

Boost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and healthy-looking hair. Set Contents: Full Shampoo 240ml A volumising shampoo formulated to remove excess oils,...

A refreshing SPF 30 Lip Balm inspired by the much-loved "After Dinner Mint" candy found in hospitality venues worldwide. This SPF delicacy boasts first-class flavor, lip nourishment, and broad spectrum protection. Flavor notes: Refreshing and cooling peppermint with a subtle undertone of the famous...

The richest elixir, highly concentrated in natural ingredients, composed with precious saffron, rose, myrrhe, patchouli, gaiac wood, elemi and vetiver... Sensual and mysterious, Oud Elixir can be worn alone or layered with any perfume signature to enrich its sillage with an unforgettable powerful spell.