{"product_id":"12514718","title":"Moroccanoil Blonde Perfecting Purple Shampoo 6.7 oz","description":"\u003cp\u003eMoroccanoil Blonde Perfecting Purple Shampoo is a tone-correcting shampoo to fight brassiness in blonde, lightened, and grey hair. The sulfate-free formula gently cleanses the hair while depositing violet pigments to counteract yellow and orange tones, neutralizing brassiness and restoring brighter, more radiant color.\u003c\/p\u003e\n\u003cp\u003eFragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet floral notes.\u003c\/p\u003e\n\u003cp\u003eIn an independent consumer study of women ages 18–65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% said hair feels soft*\u003c\/li\u003e\n\u003cli\u003e96% said hair does not feel stripped or dry*\u003c\/li\u003e\n\u003cli\u003e92% said highlights were refreshed*\u003c\/li\u003e\n\u003cli\u003e85% said warmth is neutralized*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes brassiness\u003c\/li\u003e\n\u003cli\u003eGentle, sulfate-free formula\u003c\/li\u003e\n\u003cli\u003eFor blonde, lightened, or grey hair\u003c\/li\u003e\n\u003cli\u003eColor-safe\u003c\/li\u003e\n\u003cli\u003eBottle made of 50% post-consumer recycled material\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eArganID™ Technology: Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.\u003c\/p\u003e\n\u003cp\u003eViolet Pigments: Impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments aso have a satin luster and superior coverage properties.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":48289041711325,"sku":"12514718","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/6918\/6781\/files\/4258192a31028b02c8b111f6aa76009e.webp?v=1785569308","url":"https:\/\/dermstoreshop.it.com\/products\/12514718","provider":"dermstoreshop.it.com","version":"1.0","type":"link"}