{"product_id":"12526880","title":"VIRTUE Smooth Shampoo (8 fl. oz.)","description":"\u003cp\u003eVIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic cleansing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e: binds directly to areas of damage and fills them in, repairing and revealing hair that's shinier, stronger and healthier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGotu Kola\u003c\/strong\u003e: a multitasking Indian herb that promotes strength, smoothness, and luster\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhospholipids\u003c\/strong\u003e: molecules derived from natural soybeans that help fight frizz and protect against humidity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCynara Scolymus (Artichoke) Leaf Extract\u003c\/strong\u003e: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleanse and calms unruly hair\u003c\/li\u003e\n\u003cli\u003eRefines and de-frizzes strand by strand\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from environmental aggressors\u003c\/li\u003e\n\u003cli\u003eFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eClinical Studies:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e97% of women said their hair looked smoother*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).\u003c\/p\u003e\n\u003cp\u003e**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"60ml","offer_id":48288943014109,"sku":"12526898","price":5.4,"currency_code":"USD","in_stock":true},{"title":"240ml","offer_id":48288943046877,"sku":"12526880-240ml","price":13.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/6918\/6781\/files\/8d3e252b5de9e0779ccd232f85099030.webp?v=1785567101","url":"https:\/\/dermstoreshop.it.com\/products\/12526880","provider":"dermstoreshop.it.com","version":"1.0","type":"link"}