{"product_id":"12526887","title":"VIRTUE Volumizing Primer 150ml","description":"\u003cp\u003eVIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku®:\u003c\/strong\u003e binds directly to areas of damage, repairing and revealing hair that's shinier, stronger and healthier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein\u003c\/strong\u003e: helps increase volume and facilitates styling while improving sheen and the texture of hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e: natural B vitamin that delivers moisture, softness, and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Soy Protein A\u003c\/strong\u003e: protein that helps to improve manageability, conditions and moisturizes hair and improves overall health\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Extract\u003c\/strong\u003e: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilds volume at the root\u003c\/li\u003e\n\u003cli\u003eSupports your style for all-day hold\u003c\/li\u003e\n\u003cli\u003eMends hair prone to breakage\u003c\/li\u003e\n\u003cli\u003eProtects against heat and environmental damage\u003c\/li\u003e\n\u003cli\u003eFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eClinical Studies*:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style\u003c\/li\u003e\n\u003cli\u003e8 hours after first application, 94% of women said their style bounced back and restyled easier\u003c\/li\u003e\n\u003cli\u003eAfter only 3 uses, 100% of women felt their hair was less limp\u003c\/li\u003e\n\u003cli\u003eWith continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer perception study conducted on 50 respondents after 5 uses\/one week.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":48289109901533,"sku":"12526887","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/6918\/6781\/files\/605980e0f423c8e1b050b4bf134bf145.webp?v=1785570993","url":"https:\/\/dermstoreshop.it.com\/products\/12526887","provider":"dermstoreshop.it.com","version":"1.0","type":"link"}