{"product_id":"14023770","title":"VIRTUE ColorKick Illuminating Mask 150ml","description":"\u003cp\u003eA nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair.\u003c\/p\u003e\n\u003cp\u003eVirtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.\u003c\/p\u003e\n\u003cp\u003eWHAT MAKES IT DIFFERENT: This dual-action formula harnesses the power Alpha Keratin 60ku® to repair and strengthen hair from inside out. Virtue's proprietary protein not only helps strengthen hair weakened from chemical treatments, but also smoothes the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV\/solar radiation and transforms it to visible, radiant light.\u003c\/li\u003e\n\u003cli\u003eSpecialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Provides UV\/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun's rays.\u003c\/li\u003e\n\u003cli\u003eShea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":48289587265757,"sku":"14023770","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/6918\/6781\/files\/918bedeea6ba5c95a9f320297d44af89.webp?v=1785575977","url":"https:\/\/dermstoreshop.it.com\/products\/14023770","provider":"dermstoreshop.it.com","version":"1.0","type":"link"}