Brands P

Originally developed by Philip Kingsley at the request of the first US Olympic Synchronised Swimming Team, today Swimcap is both a summer saviour and must-have for swimmers all year round. Perfect for blondes, this conditioning treatment protects against the drying and damaging effects of...

A safe, effective way to attain the lashes & brows you've always wanted. Crafted with our patented formula for consistent, reliable results without any adverse effects. Specially formulated to enhance the length and thickness of your lash and brow follicles. Plume Lash & Brow...

Plume Elite delivers medical grade lash growth results without side effects. Our hormone-free, Q5 peptide-based serum provides safe, effective eyelash enhancement. Travel-friendly size with the same powerful medical-grade formula. Plume Elite 3ml: Lasts for 3 months of daily use on both upper and lower...

Using short, gentle motions, brush brow hairs upwards and outwards towards the tail of the brow. Build more color and definition with additional coats. For very sparse areas, apply product directly onto the skin using the precision wand tip. Apply daily for fuller brows...

1. Using the spoolie end of the pencil in an upwards, sideways motion, comb towards the tail of the brow. 2. Twist the base of the pencil to reveal the always-sharp tip. 3. Begin finely outlining under the arch of the brow and continue...

A 100% natural, certified organic self tan that's clinically proven to hydrate as it glows* - and suitable for even the most sensitive skin. These fully customisable facial tanning drops work with your skin tone to deliver a buildable, sunkissed glow that looks even...

BRIGHTNESS WITHOUT TIGHTNESS. Brightness without the irritation? It's finally possible with this Vitamin C-powered moisturiser for sensitive skin. The light, silky formula combines this glow-giving antioxidant with upcycled Bilberry extract to deliver radiance and essential skin repair in one. Skin type: All skin types...

A SURGE OF SUPPORT TO FIRM AND SMOOTH. Boost your skincare routine with a potent dose of all-natural peptides. Famed for stimulating collagen and elastin, these high-performing antioxidants help to firm and smooth even the most sensitive skin. Skin type: All skin types Range:...

YOUR SKIN BARRIER BUDDY. A super-soothing face mist that's clinically proven to strengthen the skin's barrier function* - meaning fewer flare-ups. Cooling and hydrating, this alcohol-free infusion replenishes and restores to deliver moisture at multiple levels. Skin type: Dry, sensitive Range: Calm We made...

A FORCE OF NATURE TO BRIGHTEN DULL SKIN. Boost your skincare routine with a potent dose of all-natural Vitamin C. This powerful antioxidant has an unrivalled ability to brighten and even out skin tone, for a radiant complexion no matter how sensitive. Skin type:...

BYE BYE BLEMISHES. Boost your skincare with Salicylic Acid, an exfoliating beta hydroxy acid (BHA) and known blemish-buster. Extracted from White Willow Bark and Wintergreen, it gently lifts away dead skin cells that clog pores and cause blackheads, keeping breakouts at bay. Skin type:...

This time-saving wet skin moisturiser seals hydration into your skin before you've even left the shower, locking it in for up to 12 hours*. Step 2 of Pai's unique Soak & Seal SystemTM, this serum-like formula is designed to be applied while skin is...

Wrinkle-relaxing, without the needles. This Butterfly Lavender active smooths expression lines, fast.

A fast-absorbing, Ceramide-powered formula to restore the skin barrier and instantly hydrate dry, chapped hands. This soft and silky hand cream takes the rough, and gives you the smooth - nourishing the skin without feeling greasy or weighing it down. Fuelled by biomimicking Ceramides...

An instantly hydrating cream-to-foam body wash that protects your skin barrier for all-over calm and conditioning. This caring, non-drying formula is the first step of Pai's unique Soak & Seal SystemTM - designed to be paired with the Wet Skin Moisturiser. Powered by biomimicking...

NEXT-LEVEL BEAUTY SLEEP. A multidimensional night cream that's clinically proven to reduce the appearance of fine lines in four weeks*. Collagen-boosting peptides help to plump and smooth, while potent antioxidants help to protect against blue light and free radical damage. A fatigue-fighting dream cream...

HELLO HYDRATION. Boost your skincare with a potent dose of Hyaluronic Acid - a best-in-class humectant that holds moisture in. With multi-sized molecules, it optimises hydration at different levels in your skin - meaning a more effective barrier and healthy radiance. Skin type: All...

ON YOUR MARKS. Get set. Glow. An innovative daily serum that's clinically proven* to fade the appearance of hyperpigmentation, and designed to keep new dark spots from forming. All without the use of exfoliating acids, which can leave skin vulnerable to irritation. Skin types:...

Supercharge your skincare. This discovery kit features three bestselling actives to customise your routine - for brighter, smoother, hydrated skin. Putting the power into your hands, these targeted boosters can be dropped into your existing products as and when your skin needs them -...

A deeply nourishing body cream for extra-sensitive and eczema-prone skin - clinically proven to keep skin moisturised for up to 24 hours*. Providing all-day comfort, this luxuriously rich cream supports the skin barrier with a clever biomimicking Ceramide Complex, while omega-rich Calendula, Oat and...